Top 3 Reasons to Hire a Web Developer Instead of Going Cheap

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top-3-reasons-thumbIt’s no secret that you have a lot of options when it comes to getting a website for your business. There are inexpensive services that allow you to pick a template, drag and drop images and *POOF* you’ve got a website online in less than an hour.


Is “affordable and simple” (aka cheap and easy) really the best thing for your business?

Here are the top 3 reasons to hire a web developer:


  1. Fresh Eyes & New Ideas
    Think you know your business best and know exactly what potential customers want to see on your website? It is true that YOU are the lifeblood of your business and you do understand what makes it tick! However, the presentation on your website tends to flow best when working with an experienced and knowledgeable developer. Collaborating on the information to include (and often times what’s best to leave out) directly translates to the effectiveness of your website.
  2. Experience Matters
    In author Matt Rouse’s book, Crush SEO he says, “You are creating content to entertain your audience, but above all else, you are there to add value to their lives.” You may be thinking…I’m an insurance agent. Nothing I’m doing is going to be entertaining to my clients or potential clients. BUT you DO want to engage your audience and working together with an experienced web developer with not only years of experience in the industry but also a broad range of business and creative experience, will help you generate ideas on how you can best use your website to engage your audience.
  3. Template Services Don’t Love Your Business
    Have you ever found yourself talking to someone only to find them looking over your shoulder? Maybe their mind wandered or perhaps they’ve got better things to do. That never feels good. Subscribing to a web template service may get you the basics and help you get your business online but you may find yourself feeling ignored for your $9.95 a month. Worse yet is when you run into technical problems or want to do something that the template doesn’t do, and you begin to realize that perhaps in the long run, the limitations weren’t worth the savings. Working with a website professional can be considered much more of a partnership with your business, someone who cares about who you are and why you do what you do. You’d never consider an “affordable template service” as part of your team whereas an experienced web developer will seek creative, affordable solutions and care about the success of your business.
Dawna Stafford is a web designer, photographer and creative media producer. She began freelance website design in the mid 90’s for an architectural distributor in Chicago. With a background in broadcast media, Dawna also enjoys bringing her experience and expertise to many aspects of creative media that are in high demand for both Internet and social network marketing.

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